Bonus 1
The Format Starter Pack
Ten reel formats you can fill in the same day, each broken into hook, middle and call to action, built from 338 outlier reels that beat their own creator's median.
Live on Zoom · Wed, Nov 4 · 8 AM PT / 11 AM ET
How to Build a Predictable Content + Revenue Strategy on Instagram in 2026
The 3-step system to get consistent reach and clients from Instagram, without guessing what to post or spending hours on reels that go nowhere.
Live in
00days
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: 00min
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Featured in & worked with
What you'll learn
The 3 levers we use with our Mentorship clients, plus one of my reels taken apart:
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Hook anatomy
Not just hooks: what makes the first seconds pull the right people in, and how that tells Instagram who your audience is.
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The breakout system
How to engineer reels the algorithm actually picks up and pushes out, and which formats to bet on, so you stop guessing what to post.
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The revenue matrix
How to tie it together so the people you attract turn into leads and clients, including how to use comments to get leads in.
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One reel, taken apart
One of my reels with about 12,000 views: the hook, the format, and how the views turned into leads.
Come live and get these free bonuses
For everyone who's there live on Wed, Nov 4
Bonus 2
The full slide deck
Every slide from the session, so you can go back through the three levers and the reel breakdown whenever you need them.
What changed for three clients
16.7K → 81K followers
Colin D. · financial advisor
“Last week I had over a dozen calls booked.”
$3.5K → $38K a month
Jasper B. · first cohort sold out
“This has been a huge win in terms of the work that we've done, and it's really impacted my business in a really positive way.”
2.4K → 80K followers
Fredrik C. · brand deals
Brands pay him now, and we're building his first paid course with him.
Real client results, shared with permission. Not typical: outcomes depend on your offer, effort and starting point. No income is guaranteed. Earnings disclaimer
This works across niches
We've seen it work for:
- A breathwork coach
- A chef and cooking educator
- A financial advisor
- A real estate agent in Vancouver
- A Pilates instructor
- An ADHD coach
Some started with 260 followers, some with over 400,000.
If people pay you for what you know or do, this workshop was built for you.
Who this is for
- Coaches, consultants and experts who want their content to bring in clients
- Service businesses that want Instagram to bring in clients
- Creators and personal brands who sell something, or are about to
Do not register if…
You want one viral video. One viral video is luck. This is about reels that break out on purpose, again and again.
You don't sell anything and don't plan to. Everything here assumes you have something to sell: coaching, consulting, a service, a course.
You're looking for the right hashtags, a trend to jump on, or a shadowban fix. None of those are what keeps you stuck.