Bonus 1
The Format Starter Pack
Ten reel formats you can fill in the same day, each broken into hook, middle and call to action, built from 338 outlier reels that beat their own creator's median. Our Sprint members got this.
Live on Zoom · Tue, Oct 13 · 9 AM PT / 12 PM ET
The Data-Driven Content System:
How to Break Out of Low‑View Jail and Turn Your Reels Into Followers and Clients
Free 2-hour live workshop on Zoom: the 3 levers we use with our Mentorship clients to turn reels into clients, including one of mine with about 12,000 views that brought in $19,000.
Live in
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Featured in & worked with
You keep posting. It's just not turning into followers or clients.
Some things work, some don't, and you honestly have no idea why. You're never quite sure what to post next. Your reach has felt stuck for months, and the views you do get don't turn into followers, let alone clients.
It isn't the algorithm hating you. Most of the time Instagram just hasn't labeled your account the right way yet, and that's fixable.
What you'll learn
In this free live workshop I break down the 3 levers we use with our Mentorship clients, and take one of my own reels apart:
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Hook anatomy
Not just hooks: what makes the first seconds pull the right people in, and how that tells Instagram who your audience is.
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The breakout system
How to engineer reels the algorithm actually picks up and pushes out, and which formats to bet on, so you stop guessing what to post.
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The revenue matrix
How to tie it together so the people you attract turn into leads and clients, including how to use comments to get leads in.
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One reel, taken apart
My reel with about 12,000 views that brought in $19,000: the hook, the format, and how the views turned into money.
Come live and get these free bonuses
For everyone who's there live on Tue, Oct 13
Bonus 2
The full slide deck
Every slide from the session, so you can go back through the three levers and the $19,000 reel whenever you need them.
What changed for three clients
16.7K → 81K followers
Colin D. · financial advisor
“In the past month I closed two clients worth around $50k in annual fees. Last week I had over a dozen calls booked.”
64K → 111K followers
Jasper B. · first cohort sold out at $28.5K
“This has been a huge win in terms of the work that we've done, and it's really impacted my business in a really positive way.”
2.4K → 50K followers
Fredrik C. · in five months
Brands pay him now, and we're building his first paid course with him.
This works across niches
We've seen it work for:
- A breathwork coach
- A chef and cooking educator
- A financial advisor
- A real estate agent in Vancouver
- A finance educator in the UK
- A Catholic speaker, now flown out for talks
- A style account for dads over 45
- A Pilates instructor
- An ADHD coach
- A men's coach with a sold-out group program
- A nail business
- A pet product
Some started with 260 followers, some with over 400,000.
If people pay you for what you know or do, this workshop was built for you.
Who this is for
- Coaches, consultants and experts who want their content to bring in clients
- Service businesses that want Instagram to bring in clients
- Creators and personal brands who sell something, or are about to
Do not register if…
You want one viral video. One viral video is luck. This is about reels that break out on purpose, again and again.
You don't sell anything and don't plan to. Everything here assumes you have something to sell: coaching, consulting, a service, a course.
You're looking for the right hashtags, a trend to jump on, or a shadowban fix. None of those are what keeps you stuck.